Doorbell-Ringer

Katy Crossen has more than 22 years of marketing and communications experience including several leadership-level strategy roles, but she got her start honing the craft of storytelling in the belly of a newsroom.

Prior to founding Threshold Marketing & Communications in 2020, Crossen served as an account director at Gyro, a global B2B advertising agency, where she led teams for Fortune 500 clients including Target Corporation, Canon, and Viacom.

Crossen fell in love with B2B marketing and communications during the five years she oversaw marketing and communications strategy for Al. Neyer, a Cincinnati-based real estate developer and design-builder.

 

Her career began in broadcasting, in which Crossen spent 10 years producing newscasts for the CBS and ABC affiliates in Cincinnati, OH and Lexington, KY, respectively. Her philosophy on marketing and communications comes straight from those days of working in TV news: focus on the people you want to target, the message you want to communicate, and the channels you’re using to reach them.

 

Katy Crossen is a 2011 Cincinnati Business Courier Forty under 40 honoree and a member of the Cincinnati USA Regional Chamber WE Lead Class 7 executive leadership development program. She holds a B.A. in journalism from the University of Kentucky and is a proud Kentucky Wildcat. When she isn’t growing her business or helping clients grow theirs, Katy is plotting a far-flung travel adventure or savoring a delicious glass of Kentucky bourbon.